Revolutionizing Fractional Sales
November 6th, 2009
Last week I was working to bring on a new client, I do this often, but this one stands out because it brings a lot of potential. The developer understands sales, is well funded and is building an unbelievable fractional ownership resort in an unbelievable location so it’s undoubtedly something that Pierce Group needs to be a part of.
I was faced with a problem however, I had assembled many valuable pieces to the fractional sales puzzle including knowledge, experience, expert sales training, and lead generation programs but frankly, developers are sick of hearing that. They are looking for something quantifiable and a share in the risk, i.e. more than just a promise of sales success. The former consulting model of large upfront “professional fees” and huge monthly “professional advances” is all but gone unless it can be backed up with a tangible deliverable - either additional revenue sources or a reduction in sales and marketing expenses.
But then it happened. I stumbled across the key element that I so desperately needed - the tangible deliverable. It’s the glue that holds all of our sales techniques and programs together while delivering a real, quantifiable deliverable. It greatly reduces expenses via a shortened sales cycle and far fewer glossy “coffee table” brochures that need to be printed and delivered. It will generate stronger referral business thus saving even more expenses.
What I am referring to is a long overdue sales accelerator technology that is absolutely ideal for the resort real estate sales business. Of course it has to be used appropriately or the tangible deliverable will not reach its potential. So I spent six solid days in my office with a gallon of coffee a day working on the whole puzzle. This also helped me avoid the H1N1 that my kids came down with so it wasn’t all that bad. Special shout out to my wife by the way… couldn’t have done it without you babe!
I have finally put together a decent corporate presentation of Pierce Group’s scope of services including our new and improved ClearView Sales SystemTM. The presentation uses the new technology so I’ve killed two birds with one stone, you’ll get a free demo.
Simply put, fractional ownership real estate developers could save thousands… make that hundreds of thousands of dollars by implementing our process. I welcome developers to reach out and have a conversation. Whether your project is still on the drawing board or you’re in the middle of a campaign, the process provides real tangible value. Contact Us to receive our corporate presentation.
Eric M. Pierce
President - Pierce Group, LLC
